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Compton College / Academic Programs / Career & Technical Education / Business / Marketing / Business : Degrees

Business Marketing Degree

To receive an Associate degree from Compton College, a student must complete at least 60 units in degree applicable college courses which must include general education requirements and course work in an approved transfer major or associate degree program. Course work toward the degree must be completed with a cumulative grade point average (GPA) of 2.00 or higher. A minimum of 12 of the required 60 degree applicable units must be successfully completed at Compton College. A notation of "Graduation with Honors" is earned with a cumulative GPA of 3.5 or higher. Students must file an intent to graduate in the evaluations area located in the Admissions Office by the deadline date published in the schedule of classes.

Major Requirements:
The program is designed to provide students with the opportunity to obtain a degree or certificate in marketing. The student will explore opportunities in the marketing field, acquire basic marketing terminology, applying marketing concepts to the role of marketing in society and in the business firm, and balance factors that influence marketing decision-making in the global economy. Competency will be measured by examinations, projects, and case problems.

Program Goals and Objectives:

  • Vocabulary of Business Terms: Understand and utilize a comprehensive vocabulary of business/marketing
  • Oral and Written Communication: Communicate effectively in a variety of business situations both orally and in writing
  • Critical Thinking of Business Issues Develop the critical thinking skills necessary to address complex business/marketing issues
  • Integrated Business Planning: Demonstrate an understanding of the integrated business/marketing planning

Program Requirements for A.S.:

Required Core: 21 units

BUS 112        Advertising (3)

BUS 114        Marketing (3)

BUS 122        Human Relations in Organizations (3)

BUS 125        Introduction to Business (3)

BUS 128        Written Business Communications (3)

CIS 113         Computer Information Systems (3)

LAW 105     Business Law (3)

6-7    units from:

BUS 101        Financial Accounting (4) or

BUS 111        Accounting for Small Business (3)

BUS 119        Principles of Retailing Management (3) or

BUS 124        Small Business Entrepreneurship (3)

Total Units: 27-28
 
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